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Assassin's Creed Shadows Becomes Second-Biggest Launch in Franchise History

Ubisoft's latest release surpasses two million players and validates its return to Steam, with critical acclaim and strong sales bolstering the company's recovery efforts.

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Overview

  • Assassin's Creed Shadows has achieved over two million players within days, making it the second-highest day-one sales revenue in franchise history after Valhalla.
  • Ubisoft emphasizes Shadows' success relative to entries like Origins and Odyssey, citing Valhalla's unique pandemic-era conditions as an outlier.
  • The game marks Ubisoft's first major release on Steam since 2019, with 27% of activations on PC, demonstrating the platform's significant role in its success.
  • Shadows is the biggest physical game launch of 2025 in the UK, with first-week sales surpassing Star Wars Outlaws' three-month total.
  • Critical reception highlights the game's compelling narrative, innovative gameplay, and cultural authenticity, with record engagement and overwhelmingly positive feedback on verified platforms.