Assassin's Creed Shadows Achieves Second-Biggest Launch in Franchise History

Ubisoft's feudal Japan-set RPG garners over two million players, with a viral social media response to Elon Musk sparking renewed attention.

Assassin's Creed Shadows has reached over two million players within days of its March 20 release, marking the second-biggest launch in series history after Valhalla.
Ubisoft attributes Valhalla's unmatched success to unique 2020 conditions, including widespread lockdowns and new console launches.
The game has been praised for its stealth-driven gameplay, dual protagonists, and its immersive feudal Japan setting, aligning with fans' desire for a return to the franchise's roots.
Ubisoft's viral social media response to Elon Musk's criticism of the game has drawn significant online attention, with many praising the company’s bold engagement.
Despite critical acclaim and strong sales, cultural debates over representation and historical accuracy, particularly regarding Yasuke, continue to shape public discourse around the game.