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Assam Rallies for Zubeen Garg’s Final Film as Release Nears

Record advance sales, fueled by fan tributes, are prompting cinemas to expand showtimes before the October 31 premiere.

Overview

  • Garima Saikia Garg immersed Zubeen Garg’s ashes in the Brahmaputra on October 29 as the state prepares for the film’s opening.
  • Roi Roi Binale is slated to open on October 31 across 46 Indian cities, with additional overseas screenings reported for the Assamese diaspora.
  • The production team reports about Rs 50 lakh in pre-release business, described as a record for the Assamese film industry.
  • Theatres in Assam have added early morning shows, some starting near 6 a.m., with many prioritising the title and reports of cancelled or rescheduled rival screenings.
  • Fans are mounting grassroots promotions across Assam as Assam Congress leader Gaurav Gogoi urges a tax-free release, and the team says part of the profits will aid cancer patients.