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Assam Partners With BookMyShow to Launch International Concert Circuit

Under a new tourism policy, the pact uses seamless ticketing to open Assam’s cultural venues to global artists.

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Overview

  • Assam Tourism Development Corporation and BigTree Entertainment signed an MoU on June 24 to facilitate national and international concerts in the state.
  • BookMyShow will serve as the exclusive ticketing platform for events planned across Guwahati, Dibrugarh, Jorhat and Silchar.
  • The agreement builds on the cabinet’s concert tourism policy approved in May to position Assam as a vibrant entertainment hub.
  • Chief Minister Himanta Biswa Sarma cited Meghalaya’s success in concert tourism and recent transport and hospitality upgrades as key enablers for growth.
  • The first major event under the initiative is slated to feature American artist Post Malone in Guwahati on December 8, 2025.