Overview
- Chief Minister Himanta Biswa Sarma flagged off the inaugural consignment on Tuesday, sending 5,627 litres of Purabi ice cream to Bhutanese markets.
- The shipment will be sold in Thimphu, Paro, Phuentsholing and Wangdue and includes cups, cones, family packs and gallon packs to serve retail and institutional buyers.
- APEDA handled export formalities for North East Dairy and Foods Ltd (NEDFL), enabling the cross‑border clearance required for the first commercial dairy export from Assam.
- Purabi ice cream is produced by the West Assam Milk Producers’ Cooperative Union (WAMUL) using milk from local cooperative farmers, and recent APART/World Bank investments raised processing and ice‑cream capacity.
- State officials say they will monitor Bhutanese consumer response and logistics constraints before expanding exports to other, longer‑shelf dairy products, with the move aimed at raising farmer incomes and opening regional markets.