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Assam Approves Concert Tourism Policy, Post Malone to Perform in December

The state aims to boost its economy and cultural presence by developing concert infrastructure in Guwahati, Jorhat, and Dibrugarh, with Post Malone headlining the inaugural event.

Assam chief minister Himanta Biswa Sarma said they can have a healthy competition with Meghalaya. (X)
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Photo: IANS
American rapper and singer Post Malone | Instagram/@postmalone

Overview

  • The Assam Cabinet formally approved a Concert Tourism Policy on May 21, 2025, to position the state as a premier music and entertainment hub.
  • The policy includes plans to develop state-of-the-art venues with world-class technology and provide viability gap funding to support concerts.
  • Guwahati, Jorhat, and Dibrugarh have been designated as host cities for large-scale national and international music events.
  • American rapper Post Malone is confirmed to perform in Guwahati on December 8, marking the first concert under the new policy framework.
  • The initiative is designed to generate significant tourism revenue and establish Assam as a competitor to Meghalaya’s well-established concert economy.