Aspen Skiing Company Sues Perfect Moment Over Unauthorized Photoshoots

The lawsuit alleges trademark infringement and seeks damages for financial and reputational harm caused by the skiwear brand's use of the resort's locations and images.

• Aspen Skiing Company (ASC), owner of Aspen Snowmass, has filed a federal lawsuit against London-based skiwear brand Perfect Moment for unauthorized photoshoots on its slopes and alleged trademark infringement.
• The dispute began in March 2021 when Perfect Moment started posting photos of influencers modeling its clothing on ASC's slopes, leading ASC to send a cease-and-desist letter.
• Despite removing some images, Perfect Moment continued to use ASC's locations for photoshoots and even printed images from the shoots on a new line of its apparel.
• ASC alleges that Perfect Moment's actions have caused both financial and reputational damages, and is seeking a jury trial, punitive damages, and the destruction of the offending clothing.
• Perfect Moment has not yet responded to the lawsuit, and ASC has declined to comment on active litigation.

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