Overview

• Aspen Skiing Company (ASC), owner of Aspen Snowmass, has filed a federal lawsuit against London-based skiwear brand Perfect Moment for unauthorized photoshoots on its slopes and alleged trademark infringement.
• The dispute began in March 2021 when Perfect Moment started posting photos of influencers modeling its clothing on ASC's slopes, leading ASC to send a cease-and-desist letter.
• Despite removing some images, Perfect Moment continued to use ASC's locations for photoshoots and even printed images from the shoots on a new line of its apparel.
• ASC alleges that Perfect Moment's actions have caused both financial and reputational damages, and is seeking a jury trial, punitive damages, and the destruction of the offending clothing.
• Perfect Moment has not yet responded to the lawsuit, and ASC has declined to comment on active litigation.