Overview

• Her ban is part of a broader June enforcement that led to the deactivation of thousands of ASOS accounts for exceeding its Fair Use return thresholds.
• The policy, introduced last year, imposes a £3.95 charge on returns when fewer than £40 of items are kept and warns of account closure for excessive returns.
• Tskenya-Sarah Frazer says she spent over £10,000 on the site and routinely returns about half of her £2,000 seasonal orders by trying multiple sizes.
• Customers outside standard sizing ranges have criticized the opaque policy as discriminatory and launched a petition for regulatory review and a formal appeals process.
• Other online retailers such as H&M and Zara have adopted similar measures, underscoring industrywide challenges in balancing sustainability goals with inclusive sizing in the absence of standardized measurements.