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Asking Prices Edge Up in September as Annual Rate Turns Negative, Rightmove Says

Diverging indicators point to a cautious, active market shaped by mortgage costs.

Overview

  • Rightmove reports the typical new seller asking price at £370,257 in September, up 0.4% month on month but 0.1% lower than a year ago for the first annual decline since January 2024.
  • Agreed sales are about 4% higher than a year earlier, suggesting this year’s increased choice is converting into more deals.
  • The number of homes listed on Rightmove has reached a ten-year high, with stock up 9% in the South versus 2% elsewhere and longer times to find buyers in southern regions.
  • Regional gaps persist, with the South West showing a 1.3% annual fall in asking prices while the North West records a 3.2% rise, leaving London and the South driving the overall dip.
  • Rents show signs of cooling, as Hamptons finds newly agreed rents down 0.4% year on year to £1,387 in August and Zoopla records 2.4% annual growth, the slowest pace in four years.