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ASIC Sues Choosi for Misleading Insurance Comparison Claims

ASIC alleges Choosi steered customers to a single insurer’s products, prompting a bid for substantial penalties in Federal Court.

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Overview

  • ASIC claims Choosi’s website, ads and commercials misrepresented that it compared a range of funeral and life insurers when it primarily offered Hannover policies from July 2019 to November 2024.
  • The regulator alleges Choosi included only Hannover Life Re of Australasia policies except for a single non-Hannover inclusion before July 2023.
  • Choosi is said to have earned about $61 million in commissions from Hannover for exclusively promoting its products on the comparison platform.
  • Between mid-2019 and late 2024, customers purchased 4,225 funeral insurance and 9,478 life insurance policies through Choosi’s service.
  • ASIC deputy chair Sarah Court warns the case will test transparency rules for online insurance comparison sites and could lead to significant penalties.