Overview

• Asian dessert cafés, including chains like Mango Mango and Kyo Matcha, are attracting young, photo-focused crowds in major U.S. markets like Pittsburgh.
• Traditional bakeries such as Sumi’s Cakery and Pink Box Bakery continue to emphasize in-house production and high-quality ingredients, offering a contrast to sleek new entrants.
• Bubble tea has acted as a cultural gateway, sparking interest in other Asian desserts like mochi and red bean buns, particularly among millennials and Gen Z.
• Social media platforms have amplified the trend, with visually striking and colorful desserts gaining significant attention online.
• Trend forecaster Carbonate Insights identifies Asian dessert cafés as one of 2025’s hottest concepts, citing rapid expansion of chains like Paris Baguette and Tous les Jours across the U.S.