Overview

• SPNI has set television ad slots for India’s Asia Cup matches at ₹14–16 lakh per 10 seconds and ₹16 lakh specifically for the September 14 India–Pakistan fixture.
• Co-presenting and associate sponsorship packages are priced at ₹18 crore and ₹13 crore on linear TV.
• Sony LIV digital deals include ₹30 crore co-presenting and highlights partnerships with one-third of all ad inventory reserved for India matches.
• Format-specific rates range from ₹275 to ₹750 for pre-rolls, ₹225 to ₹600 for mid-rolls and ₹450 to ₹1,200 for connected TV spots based on match significance.
• The ACC-sanctioned tournament will run from September 9 to 28 across Dubai and Abu Dhabi with 19 T20I matches.