Overview

• The ASI Sivasagar sub-circle issued a formal notice on July 24 demanding Oasis Group remove its ‘All Season’ whiskey advertisement featuring Rang Ghar
• Rang Ghar was built in 1744 as Asia’s first amphitheatre and remains a centrally protected heritage site under ASI jurisdiction
• The ASI branded the ad’s use of the monument “inappropriate and disrespectful” for associating a revered cultural landmark with alcohol promotion
• Cultural activists and local organisations have called for stricter enforcement of national monument protection to curb commercial exploitation
• Oasis Group must confirm the advertisement’s removal from social media, print and digital channels or face potential legal action