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Ashneer Grover Urges Taj, Oberoi and Other Hotel Chains to Install 55-Inch Smart TVs After GST Cuts

He cites lower costs after TVs moved to the 18% GST slab as reason to modernize rooms.

Overview

  • Grover publicly asked hotel chains to replace in-room setups with 55-inch Smart LED TVs, estimating a cost of about ₹30,000 per room.
  • He argued the spend roughly equals two days of room revenue and urged properties to utilize recent GST rate reductions.
  • His post criticized slow, software-laden televisions that rely on set-top boxes and multiple remotes, calling the experience frustrating for guests.
  • Taj and Oberoi were tagged directly, while commenters said legacy brands like Leela, ITC, Marriott, Hilton and Hyatt upgrade slowly compared with budget options such as OYO or Ginger.
  • Coverage notes the GST overhaul shifted TVs and ACs from 28% to 18% and eased compliance, while no formal commitments from major hotel chains have been reported.