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Ashley Judd’s Baltic Sea Reel Goes Viral While Championing Menopause Empowerment

Her Instagram post features a cornstarch chafing hack, playful water stunts, an invitation to challenge societal norms around aging.

NEW YORK, NEW YORK - MAY 09: Ashley Judd attends the "Lazareth" Special Screening at Crosby Street Hotel on May 09, 2024 in New York City. (Photo by Arturo Holmes/Getty Images)
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Overview

  • On July 22, Judd posted an Instagram Reel from the Baltic Sea declaring herself a member of the “We Don’t Care Club,” tagging its founder Melani Sanders.
  • In the video, the 57-year-old actress offered a cornstarch tip to prevent swimsuit chafing and said she didn’t care if the white residue was visible.
  • She performed handstands, belly flops and backflips in the water to emphasize freedom from beauty standards and to celebrate her inner child.
  • Judd framed menopause as universal female biology in her caption and launched the “Make Stuff Up Club” to encourage creativity and community among postmenopausal women.
  • As of July 26, the Reel has gone viral, prompting widespread praise online and encouraging women to share what they no longer care about in midlife.