Overview
- The first 39-style drop went live Oct. 2 on jcp.com and in 325 locations, spanning sizes 0X–5X (14W–30W).
- JCPenney and Graham have a three-year partnership, with additional seasonal releases planned under the agreement.
- The full size range is stocked in physical stores, and JCPenney says the line will anchor its plus-size department.
- Pieces cover dresses, suiting, denim and outerwear, priced roughly from $40 to $300 with most items under $100.
- Graham prioritized on-body fit for plus-size shoppers and launched a representation-focused campaign that includes the Omitted teaser and a hand-picked cast.