Overview

• Asda’s Q1 revenue excluding fuel fell 5.9% to £5 billion while like-for-like sales decline eased to 3.1% in the four months to April 2025.
• Under Allan Leighton, the chain cut prices on around 10,000 products to secure a 3–6% gap below full-service rivals and raised product availability from 90% to 95%.
• The grocer’s market share dropped to 12.1%, its lowest point since Kantar began tracking in 2011.
• Asda’s George clothing arm bucked the downturn with like-for-like sales up 3.5% in the latest quarter.
• Aldi posted a 6.7% sales increase in the three months to mid-May and plans to open 40 new UK stores in 2025, intensifying competitive pressure.