Overview
- The £1 deal is available to customers aged 60 and over during normal cafe opening hours, subject to availability.
- The offer runs nationwide across all 212 Asda in‑store cafes from November 1 to February 28.
- Each meal includes a choice of tomato or chicken soup with bread plus unlimited tea or coffee for £1.
- Asda says it served about 500,000 £1 meals last year and 1.2 million since the initiative launched in 2022.
- Asda’s Community Champions are encouraging local over‑60s groups to meet in the cafes, citing loneliness highlighted in the retailer’s research.