Overview
- Asda says its strengthened Asda Price promise covers everyday staples across fresh meat, produce, chilled, core grocery and bakery lines.
- The retailer positions these shelf prices below Tesco, Sainsbury’s and Morrisons loyalty-card prices without requiring customers to sign up.
- As part of January incentives, shoppers using Asda Rewards get 10% back in their Cashpot on all fresh produce bought in-store.
- Worldpanel reported Asda’s sales fell 4.2% in the 12 weeks to December 28 and marked a 22nd consecutive month of decline.
- Competitor Tesco announced an Everyday Low Prices push to keep 3,000 branded products consistently low.