Overview

• Asda’s fixed‑price bundle of a main, snack and drink launches across all stores, Asda Express sites and online from September 17.
• Asda says the range spans 132 mains, 336 snacks and 222 drinks, with savings of up to 50% versus buying items individually.
• The chain forecasts more than 700,000 meal deals sold in the first week and confirms no app or loyalty membership is required.
• Price comparisons place Asda below Tesco’s £4.25 non‑member deal (£3.85 with Clubcard), Sainsbury’s £3.95, and Morrisons’ £4 non‑member price (£3.60 with More card).
• Sainsbury’s has lifted its premium meal deal to £5.50 and added 14 mains, while Tesco recently raised both standard and premium meal deal prices.