Overview

• Asda confirmed a phased deployment across 250 Express convenience stores, adding more than 700,000 labels at roughly 2,800 per site.
• The move follows a three-month trial at the Oxford Road store in Manchester that freed colleagues to focus on customers, deliveries and replenishment.
• The digital tags, powered by VusionGroup, display price, weight and unit price, with QR codes providing allergen information at the shelf edge.
• Asda is partnering with VusionGroup, Renovotec and HL Display on the rollout, and up to 20 new Express stores due this year will open with the labels installed.
• The company says the program is not a precursor to real-time price changes and does not involve reducing staffing levels.