Overview

• Asda plans to deploy over 700,000 digital shelf labels across the Express estate, averaging roughly 2,800 per store.
• The labels display price, weight and unit pricing and include QR codes that surface allergen information at the shelf edge.
• VusionGroup is leading the rollout with delivery partners Renovotec and HL Display following a three‑month pilot.
• Twenty new Asda Express stores set to open by year end will launch with the technology, with Castleford opening next week.
• The upgrade is presented as an efficiency step within Asda’s wider turnaround after a £599 million pre-tax loss and market share decline.