Overview

• Deployment covers 250 Asda Express locations following a three‑month trial at the Oxford Road store in Manchester.
• Each site will get about 2,800 digital tags, taking the total to more than 700,000 across the rollout.
• VusionGroup is supplying the technology with delivery partners Renovotec and HL Display.
• The labels display price, weight and unit cost and add QR codes that surface allergen information at the shelf edge.
• Asda says staffing levels will be maintained and prices will not update dynamically, and up to 20 new Express stores—starting with Castleford next week—will feature ESLs from opening.