Overview
- The offer provides tomato or chicken soup with bread plus unlimited tea or coffee for £1 to customers aged 60 and over.
- Asda says the deal runs nationwide from 1 November, with most reports stating availability through the end of February and one outlet citing 1 February.
- All 212 in‑store cafés will participate, marking the scheme’s fourth consecutive winter since its launch in November 2022.
- Asda’s Community Champions are inviting local over‑60s groups to use the cafés as a welcoming space to meet and chat.
- Separately, Asda is rolling out electronic shelf labels to around 250 Express stores, adding about 2,800 labels while stating no plans for dynamic pricing or staffing cuts.