Overview

• On August 1, Asda removed all red rose bouquets from display in ten Yorkshire stores for Yorkshire Day.
• The stunt celebrates the retailer’s Yorkshire roots and nods to the county’s white rose symbol in contrast to Lancashire’s red rose.
• Participating stores include Shipley, Bradford Rooley Lane, Hull Mount Pleasant and seven other Yorkshire branches.
• All red roses will return to shelves on August 2 underlining the promotion’s one-day limit.
• Yorkshire Tea 240-pack is reduced to £5.98 and Black Sheep Brewery Yorkshire Bitter is on a four-for-three offer until August 12.