Overview
- Eligible customers aged 60 and over can get soup with bread and unlimited tea or coffee for £1 in participating cafés.
- Drinks upgrades are available, with a small latte, cappuccino or speciality tea for an extra 55p, or a medium for £1.10.
- Asda cites more than half a million £1 meals served last winter as evidence of strong demand for the programme.
- Community Champions are inviting local over-60s groups to use the cafés as a place to meet and chat during the colder months.
- Asda is separately rolling out Evri ParcelShops across its estate, with services already in 300+ locations and completion planned in all 1,200 stores by April 2026.