Overview
- Asda premiered a 90-second film on social media at 7am on 1 November, followed by a 60-second TV debut on ITV1 at 8:30pm during The 1% Club.
- The spot rewrites Let It Snow with lines about “frightful prices” and “spenny gifts” before the Grinch embraces rolled-back prices in-store.
- Scenes show the Grinch shopping with two children and later hosting a festive meal with gifts and a roast turkey.
- Chief customer officer Rachel Eyre says the campaign aims to ease festive financial pressure through the retailer’s That’s Asda Price strategy.
- Shoppers on Instagram and Facebook praised the ad as a standout, while some critics flagged the omission of Max and a tilt toward consumerism; the release aligns with the 25th anniversary of the Jim Carrey film.