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Asda Overhauls Store Leadership with Merged Manager Role

Centralizing accountability under one role reallocates savings to lower shelf prices

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Overview

  • Asda has entered redundancy consultations to collapse section manager and trading manager roles into a unified store manager position across its 700 larger supermarkets.
  • About 20% of current store managers will be promoted to the new role while Asda Express convenience outlets remain exempt from the restructuring.
  • Executive chairman Allan Leighton says the restructure will simplify decision-making on the shop floor by clarifying responsibilities and speeding up store improvements.
  • Funds saved from cutting duplicate management layers are earmarked for continued deep price cuts and accelerated investment in store revamps.
  • Consultation processes differ by location and some stores may avoid redundancies as Asda holds talks with staff and union GMB