Overview
- The one-day policy runs all day on Friday, October 31, in roughly 205 Asda supermarkets with cafés across the UK.
- Eligible children can pick from nine Kids Eat choices, including chicken nuggets, fish fingers, penne pasta, pizza, or a cold Pick and Mix.
- The £1 Kids Eat offer continues through the half-term break with no minimum spend or need to purchase an adult meal.
- Buying manager Jordan Cummings framed the initiative as helping families celebrate without breaking the bank.
- George at Asda lists children’s costumes from about £8, as reports peg UK Halloween spending near £779 million and Asda estimates an average spend of £26.