Overview

• The retailer’s first-ever charity TikTok Shop went live on 29 September with an exclusive nine-item bundle priced at £7.17, a nod to the 1-in-7 lifetime breast cancer risk.
• More than 200 Tickled Pink products will roll out in stores and online through October with temporary pink packaging to support Breast Cancer Awareness Month.
• Individual Tickled Pink items commit a minimum of 10% of the purchase price to Breast Cancer Now and CoppaFeel! according to Asda.
• Around 15% of the range features on-pack breast-check reminders created with suppliers, including messages from KitKat and 7UP.
• Asda says the limited TikTok bundle is expected to sell out quickly and urges shoppers to order soon.