Overview

• The exclusive nine-item bundle goes on sale via TikTok Shop on Monday, September 29, at 9am.
• The £7.17 price point was chosen to reflect that one in seven women in the UK will be diagnosed with breast cancer in their lifetime.
• Items in the bundle include Yorkshire Tea, Diet Coke, Mr Kipling Viennese Whirls, Nescafe cappuccino sachets, Pot Noodle, Candy Kittens Eton Mess, Marmite, chocolate digestives, and Chicken Super Noodles.
• In October, more than 200 products will feature pink packaging, with 15% of the Tickled Pink range carrying on-pack breast check reminders such as 7Up’s “drink lemons, check your melons” and Kit Kat’s “Have a break, Have a check.”
• Asda says Tickled Pink has raised about £100 million since 1996, and TikTok Shop UK welcomed the partnership for the exclusive bundle launch.