Overview

• Asda’s first fixed-price Meal Deal goes live nationwide on September 17 at £3.74, replacing its 3‑for‑2 offer and requiring no membership.
• Sainsbury’s has lifted its premium Meal Deal to £5.50 and says it has added 14 new mains, while its standard Meal Deal remains £3.95.
• Asda says the new bundle includes 132 mains, 336 snacks and 222 drinks, is available in all stores including Asda Express and online, and undercuts rivals’ non-member prices.
• Asda projects selling more than 700,000 Meal Deals in the first week, positioning the offer as open to all shoppers.
• Tesco’s recent increases set its standard Meal Deal at £3.85 with Clubcard or £4.25 without, and its premium at £5.50 with Clubcard or £6 without, as Pret trials £6–£7 lunch bundles in 70 stores.