Overview

• Asda's Blue Light Card discount, which provided 5% off fresh food, ends on May 27, 2025, as part of the company's new strategy to offer value to all customers.
• The discount was available to 29 professions, including NHS workers, firefighters, police officers, and teachers, among others.
• Customers have expressed disappointment and frustration over the decision, with many voicing their concerns on social media.
• Some shoppers have indicated they may switch to other supermarkets like Tesco or Sainsbury’s due to the removal of the discount.
• The Blue Light Card remains valid at other retailers and services, offering discounts on a wide range of products and experiences.