Overview

• The reductions average about 6% across core grocery, household and non-edible lines, with some prices dropping by up to 30%.
• The move includes 49 products in the retailer’s ‘Free From’ range, with reductions of up to 15% for customers with allergies or intolerances.
• Examples include Yorkshire Tea (240) now £5, Asda Gravy Granules at 69p, and Asda Chicken Tikka Masala (392g) at £1.57.
• The lower prices take effect Tuesday in all stores and online and sit alongside 3,452 existing Rollback offers.
• Chief customer officer Rachel Eyre said the retailer is cutting bills as food inflation is about 5% and many lower-income households face a £74 weekly gap.