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Asda Confirms £1 Kids Meals During Easter School Holidays

The year-round café offer, launched in 2022, has provided more than seven million meals to children.

Overview

  • Asda is reminding families the deal runs throughout the Easter break at participating cafés, with more than 205 sites reported in the region.
  • Children under 16 can get a hot or cold meal for £1 with no minimum spend and no requirement to buy an adult meal.
  • Menu options include pesto penne pasta, chicken nuggets, fish fingers and margherita pizza, plus a cold pick-and-mix with a sandwich, a drink, fruit and a snack.
  • Asda says the programme has served over seven million meals since June 2022 and now operates all year to help with food costs.
  • Café buying manager Jordan Cummings said the push targets school holidays because parents face tighter budgets during those weeks.