Overview
- Asda launched the ad on its social channels on 1 November, with a 60‑second version debuting on ITV1 at 8:30pm during The 1% Club.
- The spot shows the Grinch shopping with two children and singing a Let It Snow pastiche that celebrates prices being rolled back down low.
- Asda’s chief customer officer Rachel Eyre says the goal is to help shoppers enjoy the season despite financial pressures, highlighting value as the core message.
- The rollout coincides with the 25th anniversary of the live‑action Grinch film made famous by Jim Carrey.
- Early reaction ranges from social media praise calling it Asda’s best festive ad to critical notes about creative departures, including the absence of Max the dog.