Overview
- The offer runs from November 1 until the end of February and is available all day, every day to customers aged 60 and over.
- Each £1 meal includes hot soup with a bread roll and unlimited tea or coffee, with soup options reported as tomato, chicken or vegetable.
- Asda reports strong demand in previous years, saying more than half a million £1 meals were served last winter and over 1.2 million soups have been provided since the scheme began in 2022.
- All 212 Asda cafés are participating nationwide, with Community and Customer Champions inviting local over‑60s groups to use the cafés as a place to chat.
- The initiative is presented alongside Rollback price cuts and the Asda Price commitment as part of the retailer’s broader cost‑of‑living support.