Overview
- Offshore and illegal betting promotions topped violations in April–September 2025, with 4,575 ads and three surrogate ads flagged.
- ASCI reviewed 6,841 complaints and investigated 6,117 ads, finding that 98% required modification compared with a year-on-year rise of 70% in complaints and 102% in ads processed.
- An estimated 97% of violations originated online, with Meta at 78.9%, followed by websites at 13.7%, Google at 4.6%, and property portals at 3%; TV and print together accounted for under 3%.
- Influencer audits found 1,173 ads with 98% needing changes, 59% promoting products disallowed by law, and 76% of Forbes-listed top digital stars breaching disclosure rules.
- ASCI escalated thousands of illegal betting ads to authorities such as the MIB and I4C, and separate enforcement actions included ED freezes of four bank accounts totaling Rs 46.96 crore after raids tied to betting apps.