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Asahi’s October Sales Show Uneven Recovery After Cyberattack

Manual ordering with phased shipments kept core beer volumes near last year's level.

Overview

  • Asahi confirmed its order and receipt systems remain impaired following a late‑September cyberattack.
  • Asahi Beer maintained more than 90% of last year’s October sales on an estimated basis as ordering resumed by hand.
  • Products back in distribution since October account for roughly 80% of the group’s normal sales mix, the company said.
  • Asahi Beverage’s October sales were about 60% of a year earlier, with the final week rebounding to roughly 80% year on year as shipments restarted.
  • Asahi Group Foods achieved just over 70% of year‑earlier sales, with priority given to high‑need items such as powdered milk and baby food.