Overview

• Asahi has resumed production at six domestic beer factories and begun limited, prioritized shipments while core ordering and shipping systems remain down.
• The company confirmed a ransomware incident with indications of unauthorized data transfer, isolated affected systems, and is investigating with police and external experts with no public claim of responsibility disclosed.
• Orders are being handled by phone, fax and in-person visits, with partial restoration of call-center functions planned; email reception remains restricted.
• Retailers report tightening supplies of Super Dry and other lines, restaurants and department stores are running low, and convenience chains have paused some Asahi beverage shipments.
• Rival brewers Sapporo, Kirin and Suntory are limiting shipments to manage diverted demand, product launches have been postponed, analysts warn a monthlong disruption could cut Japan fourth-quarter operating profit by about 83%, and overseas operations remain unaffected.