Overview
- Asahi Beer estimated October sales at just over 90% of a year earlier, restarting orders for products that account for roughly 80% of its normal mix via phone and fax.
- Asahi Beverage’s October sales were about 60% of the prior year, improving to roughly 80% in the final week as shipments resumed.
- Asahi Group Foods recorded just over 70% of last year’s October sales and prioritized shipments of infant formula and baby food.
- Full restoration of Asahi’s IT systems remains undetermined, with order handling and sales aggregation still being done manually.
- Competitors outpaced the market in October, with Kirin’s beer revenue up 19%, Sapporo’s beer volume up 19% and full-year guidance raised, and the three major rivals posting a combined 18% gain as restaurants shifted orders.