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Asahi Cyberattack Halts Shipments in Japan, Raising Fears of Super Dry Shortages

Retailers warn shelves could empty within days.

Overview

  • Asahi said Friday there is no timeline to restore systems, with shipments stopped nationwide and production paused at many domestic breweries because orders cannot be processed.
  • The breach, detected Monday, disabled ordering and delivery platforms and took call centers offline, prompting small-scale trials of paper-based order and delivery workarounds.
  • 7-Eleven stores have posted notices on suspended shipments of Asahi products, Lawson cautioned that supplies may thin, and some wholesalers are weighing temporary switches to rival brands.
  • An executive at a major retailer told the Financial Times that supermarket stocks of Asahi Super Dry could be exhausted in two to three days, intensifying concerns of rapid sellouts.
  • Asahi reported the incident to Tokyo police, says no customer data appears compromised, is examining whether ransomware is involved, has delayed planned product launches, and notes overseas operations including Europe and the UK are unaffected.