Overview

• Five days after the intrusion, orders and shipments across Japan remain mostly halted, call centers are down, and most domestic breweries have stopped production.
• Asahi started taking some orders in person and handwriting them midweek and sent its first batch of manually packed shipments on Friday while pausing new alcohol orders to prioritize deliveries.
• The company and authorities are treating the incident as ransomware, and investigators have found traces suggesting a potential unauthorized transfer of data while detailed disclosures are being withheld.
• Major retailers including 7‑Eleven, FamilyMart and Lawson have posted notices and warned supplies could run short within days, with some restaurants switching to rival beers as kegs run out.
• Overseas operations are unaffected, planned product launches have been delayed, shares have fallen since the announcement, and Asahi says no customer data leaks have been confirmed.