ASA Bans Just Eat's McDonald's Ad for Inadequate Youth Protection

The advertisement failed to use interest-based targeting to exclude under-16s, violating junk food marketing rules.

• The Advertising Standards Authority ruled the ad breached marketing codes for high-fat, salt, or sugar products.
• Bite Back 2030, a youth campaign group, lodged the complaint against the ad.
• Just Eat used age-based targeting but did not apply interest-based filters to prevent under-16s from seeing the ad.
• Just Eat acknowledges the ruling and is reviewing its advertising processes.
• Bite Back 2030 calls the decision a significant victory and pushes for stronger advertising protections.

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