Overview

• The Advertising Standards Authority (ASA) ruled the ads omitted crucial information about Bartlett's roles at Huel and Zoe.
• Bartlett is an investor in Zoe and a director at Huel, which was not disclosed in the advertisements.
• The ads appeared on Facebook and featured Bartlett endorsing the products without revealing his vested interests.
• Both Huel and Zoe defended their ads, arguing that consumers would assume a commercial relationship.
• The ASA has ordered that the ads must not appear again in their current form.