Overview

• The ASA upheld 13 complaints and ruled the advert irresponsible and likely to cause serious offence.
• It featured Price in a bikini holding a handbag positioned to emphasise her breasts, which the watchdog said objectified her.
• Diesel said the campaign aimed to challenge stereotypes by showcasing diverse body types including the model’s unconventional appearance.
• The Guardian removed the advert in early April and Diesel has since taken it down from its own channels during the ASA investigation.
• The ASA dismissed complaints about Price appearing unhealthily thin but warned Diesel to ensure all future adverts meet its social responsibility standards.