Overview
- The ASA found only a small share of rooms were actually available at the quoted entry prices across dates, rendering the ads misleading under CAP rules.
- Booking.com provided evidence of seven bookings at £28 for easyHotel Sheffield but failed to show date-range availability, which the watchdog deemed insufficient to support the claim.
- Accor’s £27 rate for Ibis Budget Birmingham Centre applied only to a single night on July 30, which the ASA said did not reflect what most consumers could expect to pay.
- The ASA said Travelodge’s ‘From £25’ (Nottingham Riverside) and ‘From £21’ (Swansea M4) prices were available only for May 18; the company noted that this ad format had already been removed.
- In Hilton’s case, the ASA said it had not seen adequate evidence that a significant proportion of rooms were available at £68 in Hamilton Park or £59 in Newcastle, and it reiterated requirements to clearly flag date- or quantity-limited offers.