Overview

• Amazon, Target, Walmart and Best Buy ran overlapping sales this week as early holiday promotions concentrated into a two‑day window.
• Testing by WREG found a Prime‑labeled coffee maker was $1 cheaper in late August, illustrating how Rufus can flag prior lows during Big Deal Days.
• Shopping experts recommend third‑party tools like Keepa and camelcamelcamel, comparison searches and price alerts to confirm real markdowns.
• The Better Business Bureau warns of fake websites, misleading ads and delivery‑text scams, urging shoppers to verify URLs and pay with credit cards.
• New data reported by NBC News shows many Mattel and Hasbro toys on Amazon have higher prices, while Hershey’s confirmed retail price increases tied to high cocoa costs.