Overview
- Website visits rose about 36% from October to January, increasing from 196,831 to 268,200, according to SimilarWeb data reported this week.
- Roughly two-thirds of visitors come from outside the United States, yet the shop only ships domestically and no timeline for international expansion has been announced despite previous signals of intent.
- A January website glitch exposed an inventory of 650,190 items valued at roughly $21.8 million at retail price.
- Early product drops in 2025 sold out quickly, including a June release that drove about half a million page views in a single week.
- No official sales figures have been released, with sources close to Meghan saying the team is pleased with progress as critics question whether the large inventory indicates slower sell‑through; the Netflix‑linked site sells items such as jams, teas, wine and edible flower sprinkles.