Overview

• The 2023 Napa Valley rosé sold out within an hour of its July 1 launch, offering three-bottle minimum sets priced at $30 per bottle.
• Customers affected by overselling during the June 20 apricot spread drop have received full refunds and will be sent free replacement jars when stock returns.
• The rosé was bottled at Kunde Family Winery in Kenwood under the Alcohol and Tobacco Tax and Trade Bureau’s COLA registry and carries a 14.5% ABV classification as a dessert wine.
• Recurring overselling mishaps have exposed backend challenges for As Ever, leading to customer critiques of its scarcity-driven drops despite praise for responsive service.
• A Méthode Champenoise Napa Valley sparkling wine and additional varietals have been announced for later this summer as part of the brand’s planned expansion into alcoholic beverages.